Internet Marketing Web Site Design

Packed with tips for finding and keeping clients through the Web, this is a soup-to-nuts marketing guide for financial planners who want to develop an Internet presence. From staking out a specialty to creating effective e-mail newsletters, The Financial Planner's Guide to Moving Your Practice Online takes advisers through every step, every consideration, and every precaution for navigating the uncertain seas of the Internet. This thorough, easy-to-use handbook is full of invaluable resources for planners striving to build their brand online. It includes chapters devoted to finding leading Web site developers, crafting an effective site design, and measuring and evaluating site traffic. Financial planners will also find invaluable information on how to prospect for clients through direct e-mail marketing, learn the pros and cons of Internet advertising venues, discover how to create a Web-based marketing campaign, and much more. Durrie details how planners can use databases to pool their efforts and mine more effectively for information. He also devotes a chapter to the crucial issue of regulatory compliance for financial planners marketing their practices on the Web. There isn't anything of its kind in the marketplace that is as practical, thorough, and useful for planners looking to integrate the Internet into their practices.

This innovative text provides future developers and designers information on how to think about creating a successful Web Site. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing.

Glenn Davis (web design) - Glenn Davis was one of the first web designers. He is most well-known for his site, Project Cool which included a daily Project Cool Sighting (formerly known as: Cool Site of the Day) which was nothing more than a single daily link showing some of the best web design of the time.

USWeb - USWeb is an Internet marketing company based in Aliso Viejo, California. Originally founded as a Web design company, it expanded during the dot-com boom into consulting and marketing.

Web development - Web development is a broad term that incorporates all areas of developing a web site for the World Wide Web. This often includes graphical web design, backend programming, and web server configuration.

Direct Internet Message Encapsulation - Direct Internet Message Encapsulation (DIME) is a Microsoft-proposed internet standard for the transfer of binary and other encapsulated data over SOAP. According to the IETF web site, the standard has been withdrawn and never made RFC status.

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