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Technology Management Developing and Implementing Effective Licensing Programs In today’ s high-technology industries, intellectual property is often a company’ s most valuable asset. But the exploitation of intellectual assets is much more complicated than the exploitation of tangible assets such as buildings, machinery, and capital. In many cases, licensing intellectual properties to other companies is the best way to utilize technology assets– a common strategy in industries such as electronics, computing, telecommunications, biotechnology, and pharmaceuticals. By licensing their intellectual property to other companies better positioned to access certain markets, firms can fully utilize technology assets when they may not have the resources to do so on their own. Technology Management is a step-by-step treatment of the subject that clearly and succinctly explains how to develop and implement a technology licensing program in your company. It offers accessible yet detailed descriptions of all aspects of a technology licensing program, from the basics to the small details to the long-term issues, including: When licensing is appropriateAlternatives to licensingPatents, trademarks, and other intellectual property components of a licensing strategyConducting and utilizing market research Methods for valuing intellectual propertyMarketing technology assetsNegotiating and drafting license agreementsOrganizational requirements for administering long-term licensing agreements Helpful appendices offer case studies of licensing programs; market research resources such as organizations, publications, and Web sites; sample license agreements; and a glossary of commonlicensing terms. For professionals seeking to implement an effective technology licensing program or individual inventors who want to protect and market their technology assets, Technology Management serves as a comprehensive and straightforward guide to the process.

The Most Comprehensive Resource Available on Dreamweaver MX 2004! Deliver a well-organized Web site in a fraction of the time it once took. This thorough reference will help you master amazing features for constructing and deploying Web sites. Discover how to bring your operating system, Web server, application server, and database together into one Web application. Support key technologies such as SQL, ASP.NET, JavaScript, and more, and take advantage of improved support for Cascading Style Sheets. "Dreamweaver MX 2004: The Complete Reference, Second Edition is your one-stop resource that delivers information on every aspect of this powerful tool, helping you accomplish more than you dreamed possible!Streamline your workspace with customizable toolbars and tabbed windowsIntegrate with Flash, Fireworks, Contribute, and other external applicationsUnderstand the data structure that supports HTML pagesUse new layout tools and CSS standardsCreate dynamic Web sites using templates and Application ObjectsIncorporate ASP, ASP.NET, ColdFusion, PHP, and JSP applicationsBuild sites and applications that support XML and Web servicesMaster sophisticated techniques for managing Web sites CD-ROM contains a trial version of Macromedia Dreamweaver MX 2004 for Windows and Mac OS, and project files from the bookRay West is the Vice President and CIO of WorkAble Solutions, Inc., a company specializing in the Web-based administration of health care alliances. He uses Macromedia products to build enterprise-level Web applications.Thomas Muck is the Web Application Developer for Integram, where he is responsible for the development of the front- and back-end e-commerce capabilities.

Web development - Web development is a broad term that incorporates all areas of developing a web site for the World Wide Web. This often includes graphical web design, backend programming, and web server configuration.

Projects and Development India Limited - Projects and Development India Limited(PDIL) is a public sector company in India. It is an consulting firm in the field of chemicals and fertilizers.

Itnti - ITNTI is a web-development company based in Nepal with services that include domain name registration, web design, e-commerce, site traffic building, technology and management consulting, among others.

Orasun - Orasun (Orasun Corporation) is a San Diego based software and IT support company specializing in custom web site design, development, programming, and e-commerce. Orasun is also a provider of developer tools and components for the Microsoft.

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